How to Improve Your Online Presence through Marketing

Online Marketing

Difference between Marketing & Advertising
It is a normal tendency among people to mix marketing with advertising. However, advertising is about presenting information a product or service from a firm to potential customers with a specific kind of idea in order to persuade them to buy it from only you. This could include additional benefits that your stuff has over the rest, and also any add-on discount being offered by you over it, along with the time frame, for which that offer will be valid. Advertising though can also be referred to as a vital yet just one single aspect of marketing

Marketing on the other hand is quite vast in nature. While advertising ends after making itself available to potential customers, it is the role of marketing to convert any lead so created via advertising into a sale. Theoretically, marketing is an amalgamation of several segments, such as pricing of a product, its sales & promotion, design of packaging, options being considered for shipping, customer service and more.

Internet – the Fastest Media to reach Target Audience

Internet has revolutionized our world ever since it came into existence. It allows a person to reach as many people as he wishes to in least amount of time. With the help of internet, the scope is no more restricted to only national boundaries. It also allows a number of methods to give your company the right amount of exposure. You can do this by engaging people on social networking websites, sending mailers through email, advertising on different portals, write blogs, participate in forms, and more.

Different marketing approaches available to a marketer

Different people apply different methodologies to boost their brand value through several mediums of online marketing. To increase online awareness about a brand, the most popular method is to bring your company’s advertisement forth your target audience. In this regard, you can follow two different kinds of approaches. If you want your brand to settle down first and then become visible, SEO marketing is the approach meant for you. But if you wish to make yourself visible forth them instantly, PPC methodology will prove to be the one for you.

Getting more into PPC and SEO methods

The process of PPC or Pay Per Click involves creating an advertisement for a product or service, and then putting it over the internet while bidding for the top slot for it on all major search engines. As a result, if yours is the highest bid on a search engine such as Google, your advertisement will show up on the top of search result of the very keyword you put into it.

SEO, on the other hand is a time taking process. It is done by following many different methodologies at the same time. The better results those methodologies bring in, the faster and higher your advertisement/web page will show up in the search engine results. A few of these methodologies are:
Online Article Submission: This is considered to be the most effective strategy. This submission can be done on some blogging website, where a huge number of users mark their presence every day. These submissions must be done on multiple sites to get better results.

Forum Participation: By participating in related forum websites, you can create a very good number of back links for your web page, which will help its page ranking big time!

Guest Blogging: Writing content for blogs of widely popular names can get you immense popularity in no time, because after that people will want to read more of your work, and will thus end up making a large number of back links for your actual web page.
Concluding

Last of all - always prepare unique content, which is interesting, alluring and also educational at the same time. By applying these methods, you can market your company’s website and its products and services very effectively.

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Tips for Writing Better Online Marketing Content

Content Writing

Content writing comes naturally to many, while others have to seek or steal ideas from others to write content. Many people believe that they can write content flawlessly even when they end up creating something that is more of a school boy’s English essay than an informative and interesting content. Content writing is about expressing your ideas, but at the same also make sure that they are being brought out in a particular format. After all, anyone who reads your content has to get tempted to read, and to achieve that you have to make your content interesting.

Though there are several kinds of content pieces, such as articles, blogs, web pages, newsletters, forum posts, comments and more, we today are going to stick with the content that can be used for promotion of online marketing of a firm’s products and/or services. Just like everything else, good marketing pamphlets and procedures too need to be stuffed with good quality content. If a writer can stuff it with keywords too, he can get assured that his work is going to be able to grab the attention it deserves. However, even content writers writing pieces for marketing purposes falter due to lack of knowledge about the right methods, and this is what is going to be our primary area of focus today.

1. Right use of Right Keywords
A good content is always written with a certain kind of pattern. When it is about marketing, the first thing that a writer must always assume is that a customer will always search for the product or service he needs through use of a certain array of words. This array is what we refer to as the keyword. If the content so written has the right keywords stuffed in it, it will rank higher than all the other articles written on same topic when a user searches for that keyword.

2.Keep keyword density under check
Every search engine allows only a certain percentage for the use of keywords in the content. For example, Google does not permit use of more than 3% of keyword density in every form of article. Any such piece of content, which has keyword density more than this limit loses its ranking, and at times is also temporarily suspended till essential corrections have been made on the page.

3. Write Unique Content
If the topic you are going to write upon is of your interest, it is always advisable to fill it with your very own ideas and factually correct information so that the content piece so created is not only unique but is also very much educating and interesting at the same time. Writing content on some topic on which you have little or no knowledge could be a really tricky situation. In such a situation, it is advised that you read some articles online from other users on the topic your content is going to be based upon, so that you get to have the feel of it, and it is then that you must again write up your own piece based upon the information you gained from that content.

4. ResearchThoroughly
Research here has to be done for two things. First of all, research has to be done over the current market scenario, checking on the needs and requirements of the target market, so that its patterns and trends can be identified and conceptualized for their better use with the company’s existing marketing methods. Secondly, research has to be done for the ideas that have to be formulated to put out the idea of marketing being woven in the form of words.

5. Edit content before publishing
Even most of the professional writers usually don’t like to proofread their own content for any typing mistake or spelling error. This confidence of theirs at times proves fatal, resulting in the drop of quality score of that writer and that of his content. This is why no matter how much time you have given on your article piece, always make sure that you proofread it at least once or ask any of your peers to do that before you actually publish it online.

Above all, always keep faith in your ability to create good and unique content, and also incentivize yourself whenever you feel that you have done a good work. This incentive will leave an imprint in your mind about that moment when you actually were happy about yourself, which will further prompt you to maintain those standards and contribute some really amazing pieces of your work to the world.

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